Last updated October 2025
Little Starts Gift Cards Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website www.littlestartsgiftcards.com, purchase or redeem a gift card, subscribe to our mailing list, or otherwise interact with us.
1. Who We Are
Little Starts Gift Cards Ltd is a company registered in England and Wales (Company No. 15960758), with its registered office at Oculis House, Eddystone Road, Southampton, SO40 3SA.
We are the data controller for the purposes of the UK General Data Protection Regulation (UK GDPR).
You can contact us regarding this policy or any data privacy matter by email at [email protected]
2. Personal Data We Collect
We collect and process the following categories of personal information:
| Category | Examples | Source |
|---|---|---|
| Contact Data | Name, email address, postal address, phone number | You (when purchasing or contacting us) |
| Transactional Data | Payment details (processed securely by Stripe), purchase history, order values | You / Stripe |
| Technical Data | IP address, browser type, device information, time zone settings, operating system |
Automatically via cookies / analytics |
| Marketing Preferences | Consent to receive emails or newsletters via Mailchimp | You |
| Partner Redemption Data | Card redemptions and partner locations (no children’s data) | Our partners / systems |
We do not collect personal data directly from children. All transactions are made by parents or guardians.
3. How We Use Your Personal Data
We use your data for the following purposes and lawful bases under GDPR:
| Purpose | Lawful Basis (Article 6 UK GDPR) |
|---|---|
| To process and deliver your gift card order | Performance of a contract |
| To manage payments and prevent fraud | Legitimate interests / legal obligation |
| To communicate with you about your order or account | Performance of a contract |
| To send you marketing communications (where you have opted in) | Consent |
| To improve our website and user experience (analytics, cookies) | Consent / legitimate interests |
| To comply with legal obligations (e.g. accounting, tax) | Legal obligation |
You can withdraw your consent for marketing or cookies at any time.
4. How We Share Your Data
We only share your personal data where necessary to deliver our services:
All processors act on our instructions and comply with GDPR standards.
5. International Data Transfers
Our servers are EU-based. Some third-party providers (e.g. Google, Mailchimp) may transfer data outside the UK and EU. Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the ICO or adequacy decisions.
6. Data Retention
We keep personal data only as long as necessary for the purpose it was collected.
After these periods, data is securely deleted or anonymised.
7. Cookies and Tracking
We use cookies and similar technologies to improve website performance and measure usage.
You can control or withdraw consent using our cookie banner or by adjusting your browser settings.
For more detail, please see our Cookie Policy.
8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
To exercise any of these rights, contact us at [email protected].
We will respond within one month as required by law.
9. Security of Your Data
We apply appropriate technical and organisational measures to protect your data, including:
However, no method of online transmission is completely secure; we cannot guarantee absolute security.
10. Your Right to Complain
If you have any concerns about how we handle your data, please contact us first at [email protected].
You also have the right to complain to the Information Commissioner’s Office (ICO): www.ico.org.uk | Tel: 0303 123 1113
12. Updates to This Policy
We may update this Privacy Policy periodically. The latest version will always be available at www.littlestartsgiftcards.com/privacy.